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“The course gave me clear, practical systems and a deeper understanding of running a café sustainably, helping me make more confident, informed decisions in my own business.”
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★★★★★
“Why wouldn’t you want to learn from a proven industry leader? Angus, Jess and the team at Black Market have done so well to realise when they have made a miscalculation and correct it. You get to learn these shortcuts without having to make the mistake.” -
★★★★★
“I expected to watch instructional videos but what I actually got was a lot of personalised advice. Angus and Jess looked at my data, listened to my challenges and offered valuable solutions.”
DEAR FELLOW CAFE OWNER,
Jess and Angus here, Co Founders of Black market Coffee and creators of 7 and counting cafes. We created Blueprint because, for a long time, our café looked successful from the outside — but behind the scenes, it relied heavily on us.
If we stepped away, things slowed down. Decisions stacked up. Small issues became big ones. And time off never really felt like time off.
Sound familiar?
We’ve learned that most café owners aren’t struggling because they don’t care, don’t work hard, or don’t know coffee. They’re struggling because the business has quietly made them the system. Every answer, every fix, every call ends up back with them.
Blueprint was built to change that- by helping you design a café that supports you, instead of one you constantly have to prop up. The course exists to help owners move from reactive to intentional. From firefighting to clarity. From carrying everything themselves to building a business that can stand on its own two feet. What we’ve seen, again and again, is that when owners have clarity, structure, and rhythm, everything changes.
Decisions get easier. Teams step up. Profit becomes visible. And the constant mental load starts to lift. Blueprint is about giving café owners permission to stop being everywhere — and the tools to make that possible without compromising standards, culture, or care.
If you’ve ever felt like your café can’t function without you…
If time off feels risky…
If you love your business but feel tired by it…
Blueprint was created for you
WHAT'S INCLUDED?
EAGLE EYE
- Weekly economics dashboard template
- Learn to monitor your unit economics
- See where your money comes from, where it goes and how to keep more of it
WEEKLY FOUNDERS COACHING CALL +Q&A
- Weekly 60min coaching call
- Live Q&A & insight into your business
- Unlimited access to replays
WEEKLY LADDER WORKSHOP
- 10 weekly live webinars
- Learn strategies and systems to improve your business
- Unlimited access to replays
TOOLKITS & TEMPLATES
- Marketing checklists & templates
- SOP templates for operations
- Recruitment & position description templates
- How to pull the levers of Transactions vs AOV
24/7 MEMBER CHAT
- Get real-time feedback and advice
- Network with other cafe owners
- Stay accountable
- Have your questions answered
WHAT'S COVERED IN THE PROGRAM?
The 10 Ladders
Each ladder lifts one key part of your café from grind to freedom — and together they form a system that runs without you.
1. THE VISION LADDER
Define what success actually looks like for you.
Is it a $100K salary? Three days off a week? Or finally taking holidays without your phone blowing up?
You’ll visualise your ideal outcome, map your financial goals, and set your Freedom Metric so every move has a purpose.
2. THE MONEY LADDER
Understand your numbers so you can control your profit.
From unit economics to average spend, daily cashflow to weekly dashboards — this ladder helps you see where your money comes from, where it goes, and how to keep more of it.
3. THE GROWTH LADDER
Get your café consistently busy, week after week.
You’ll combine local partnerships, colabs, and social media storytelling to attract loyal locals and destination customers.
We’ll show you how to build buzz without needing big ad budgets.
4. THE PEOPLE LADDER
Get the right team in the right seats.
Define clear roles, accountability, and incentives. Learn how to grow your key people so they own their lane — and you’re no longer the bottleneck.
Recruitment templates
5. THE SYSTEMS LADDER
Shape the atmosphere that makes people want to stay (and spend).Music, lighting, service rhythm, flow — the small details that separate a café from a community.You’ll systemise your vibe so every customer experience feels intentional.
- Opening + closing checklists
- Ordering SOPs
- Service flow SOPs
- Cleaning + maintenance SOPs
6. THE POS LEVER LADDER
Make it effortless to buy from you.
Refine your ordering and service systems — POS, QR codes, takeaway flow, pre-ordering — to speed things up and lift your average spend.
- Retail stand
- Combos/deals
- Loyalty cards
7. THE CULTURE LADDER
Build a crew that actually wants to be there.
Create simple rituals, catch-ups, and incentive systems that drive morale and retention. A strong culture doesn’t happen by accident — it’s built.
8. THE MANAGEMENT LADDER
Replace chaos with clarity.
Learn how to run WIPs, track traffic vs average spend, and measure what matters. You’ll install a weekly rhythm that keeps performance steady — even when you’re not there.
- When to run wips
- How to run wips
- High level dashboard and where to look each day
9. THE REWARD LADDER
Protect your business from the hidden snakes.
Leases, competition awareness, compliance, — the unsexy but essential stuff that keeps your café safe and stable
10. THE FREEDOM LADDER
Step off the floor — by design.
Tie every ladder together with systems, leaders, and reporting that let you operate from anywhere.
This is where you finally reclaim your time, income, and peace of mind.
Project clumped tasks in Asana
Setting quarterly goals from yearly goals
JOIN BLACK MARKET BLUEPRINT TODAY!
ONE TIME PAYMENT
$
897
Save $100
- 10 week coaching program
- Weekly live webinar & coaching call
- Real feedback on your business
- Templates & Toolkits to systemise your cafe
PAYMENT PLAN
$
110
10 Weekly Payments
- 10 week coaching program
- Weekly live webinar & coaching call
- Real feedback on your business
- Templates & Toolkits to systemise your cafe
